While we are a small and mighty team, we easily scale by adding best-in-class partners and resources as appropriate-- world-class production companies, award winning communications professionals, accomplished individuals on an as needed basis for the best people for the best results for our clients
FRED SIEGEL
Fred Siegel has had a varied career as marketing lead, holding senior positions at QVC, Excite, Excite @ Home, as well as Executive Creative Director at Ketchum Advertising and Group Creative Director of McCann Erickson NY. Fred also currently advises a group of companies including Home Care company Honor (join honor.com), as well as serves as a Director for the e-commerce company, Evine (NASDAQ:EVLV). Previous advisory positions (and investments) have included Sidecar (exit 2016 to GM) and Lifeshield (exit 2015 to Directv).
Past notable cause efforts: Years Of Living Dangerously (2014 Emmy for Best non-fiction series, Showtime; 2016 on National Geographic channel: YearsOfLivingDangerously.com), The One Degree Project (campaign to increase NIH funding in 2016 federal budget), iParticipate (call for service/volunteerism with EIF and ABC, CBS, FOX, as well as NBC), Create The Good (AARP’s volunteer initiative), Divided We Fail (media campaign for health and financial security for AARP), Stand Up 2 Cancer (EIF); Democratic Leadership Counsel (branding and related strategy); Embryonic Stem Cell Research (strategy, lobby efforts, media which helped shape the debate in 2001—with Nancy Reagan, etc); Pantene Beautiful Lengths (For breast cancer treatment patients, created for EIF), Hollywood Garage Sale (First major celebrity memorabilia auction with Excite and E! Television for Juvenile Diabetes), I Am Your Child (web and media initiative for Early Child Development with Rob Reiner), First Presidential Town Hall Meeting on the Internet with President Bill Clinton, Cure By The Shore (EIF/NWCRA Breast Cancer Fundraiser on QVC from Cannes Film Festival), Shoes On Sale (Breast Cancer fundraiser on QVC), Quest For America’s Best (50-state product search/economic development initiative with QVC and National Governors Assn)
Commercial initiatives: The Longevity Network (United Healthcare + AARP, launch late 2014), Executive Producer Avec Eric (2011 Daytime Emmy for Best Culinary Series, featuring Chef Eric Ripert), Relaunch of the storied Halston brand 2002; Event producer for David Blaine’s Frozen in Time on ABC; First significant television and web integration series: Blind Date with Excite & Universal Television (Syndication); First television and web integrated game show: Paranoia (with Fox Family 1999), First large-scale internet voting event and show integration with Prime Time Emmy Awards 1999; second large-scale internet voting event and show integration by Radio Music Awards (the WB); First national web Auction with Christie’s Auction House (Marilyn Monroe auction); First web fashion show with Macy’s Passport/Joe Boxer; “Sale” of the Brooklyn Bridge (QVC); First live commercial telecast from Space with Russian Mir (QVC); Inauguration of President Bill Clinton (QVC); Advertising campaigns for following clients: Coca Cola, Sony, Buick, Miller Lite, Alka Seltzer, Nintendo, ESPN, Black & Decker, Lotus Automobiles, Baileys Irish Cream (launch), Finesse (launch), Mennen (Teen Spirit launch)
Personal website: fredsiegelphotos.com
ART BELL
Art Bell is a media executive with extensive experience in programming, marketing, finance, and general management in the cable television business. He has worked in television since 1982. Along with working with FSP on a variety of projects, Art specializes in strategy for media companies. Clients include MGM, A&E Networks, The Weinstein Company, The NFL, The NBA, and the PGA among others.
In his most recent managerial role, Bell was President and Chief Operating Officer of Court TV from 2003 through September 2006. Bell joined Court TV in 1998, serving as Executive Vice President of Strategic Planning and Programming, and was responsible for introducing the network’s prime time schedule in the January 1999 re-launch. He was appointed Executive Vice President of Programming and Marketing for Court TV in 2000, and was responsible for all Court TV programming and production. He also oversaw all aspects of Court TV’s consumer marketing initiatives, as well as the development and implementation of the network’s brand positioning activities and on-air promotion. Bell was named Promax “Brandbuilder of the Year” in 2003. He was responsible for Court TV’s award-winning programming, including the original movie, The Interrogation of Michael Crowe, which won the George Foster Peabody award in 2003. The documentary of the same name won the Alfred I. duPont-Columbia University award in 2001, and the Court TV documentary Ghosts of Attica won a duPont in 2002.
Bell has worked in the television industry for over 25 years. Before joining Court TV, he worked in various divisions of Time Warner Inc. for more than 14 years, including senior management positions at HBO and at Comedy Central. While at HBO, he spearheaded the idea and business plan for the Comedy Channel, which became Comedy Central. He served at Comedy Central in various capacities for eight years including Senior Vice President of Programming and Senior Vice President of Marketing and On-Air Promotion. Before leaving Comedy Central, he launched its popular web site, and co-authored a humorous book on the Internet entitled, “Comedy Central’s Web Sightings: A Collection of Web Sites We’d Like to See.”
Bell received a BA with Distinction in Economics from Swarthmore College and an MBA from the Wharton School of the University of Pennsylvania.
HILARY LEFEBVRE
Founder of Acadia Consulting, Hilary has spent the past decade working closely with the most influential thought leaders and opinion makers in American media. From her time as a journalist in both cable and network news to her work as a top communications official in the Hillary Clinton for President campaign, her work on both sides of the media spectrum have given her a unique understanding of what it takes to wage a successful media campaign. Hilary has founded two communications consulting companies prior to ACADIA CO where she successfully executed targeted communications strategies for a wide variety of clients including non-profit organizations, advocacy groups, political think tanks and Fortune 500 companies.
Hilary served as the Director of Broadcast Media for the Hillary Clinton for President campaign, acting as the primary broadcast liaison between the campaign and a broad spectrum of network, cable and business channel bookers, producers, correspondents and anchors. She was responsible for development of broadcast communications strategy and would pitch stories to help amplify message points. Hilary also served as a campaign spokesperson appearing on such networks and shows as FOX News, MSNBC, Access Hollywood, XM Radio and FOX News Radio.
Prior to joining the campaign, Hilary spent seven years in television news production, first as producer for the long running CNN political debate show Crossfire and then as a producer for ABC News’ flagship late night news program Nightline in the network’s Washington bureau.In these roles she was a witness to history covering a variety of breaking news events from the 2004 Presidential election for the CNN Political Unit to the massacre at Virginia Tech for Nightline, for which ABC News received the prestigious Edward R. Murrow Award for News Coverage